CASE STUDY

PODCAST • EDITORIAL • COMMUNITY BUILDING

Fabriq: Built from the inside out

RESULT

A founding institutional partnership secured, an engaged guest pipeline underway, and two episodes recorded — with a growing audience of designers, makers, and entrepreneurs in Montreal’s creative economy.

SITUATION

Montreal has a rich and distinctive creative economy — built by independent designers, makers, and entrepreneurs who shape the city’s identity but rarely get a platform to share how they actually work. The Fabriq Forum was conceived to change that: a bilingual conversation series exploring the intersection of design, business, and place, using fashion and the city itself as a lens.

TASK

Co-create a bilingual podcast and owned-audience platform built around a distinctive editorial point of view — developing the concept, brand, guest strategy, and content approach, while building relationships with Montreal’s creative community and the institutional partners who support it.

ACTIONS

• Developed the editorial concept, show format, and brand identity — grounding the forum in Montreal’s bilingual, fashion-forward character

• Defined a distinct editorial lens: candid conversations about what works, what doesn’t, and what it costs — focused on the real economics of independent creative work

• Secured a partnership with Bakano, a local fashion incubator, establishing an institutional anchor and pathway to the guest community

• Built and cultivated a guest pipeline — identifying and engaging designers, makers, and entrepreneurs whose stories reflect the forum’s themes

• Researched and developed interview questions; hosted the first two episodes — drawing out the practical, candid insights the forum is built around

PLATFORMS

Spotify • Patreon • TikTok • Instagram • YouTube

SKILLS

Concept Development • Editorial Strategy • Brand Identity • Interviewing & Facilitation • Question Development • Community Building • Partnership Development • Stakeholder Engagement