Founder-level strategy and hands-on delivery.
Fractional services for brands ready to grow. We embed in your business, own the work, and deliver results — without the overhead of a full-time team or the distance of a traditional agency.
Services
Full-stack, growth leadership across product, marketing, and operations — focused on women’s fashion, lifestyle, and wellness.
Product
From concept to customer.
We build the product foundation your brand needs to scale — from design and sourcing to pricing architecture, fulfillment strategy, and a Shopify storefront built to convert.
Design & Development
Sourcing & Supply Chain
Pricing & Margin Strategy
Fulfillment & Distribution
Shopify Build & Optimization
People
Delight your customers.
We design the end-to-end customer experience — from first discovery to post-purchase loyalty — ensuring every touchpoint builds trust, drives retention, and turns first-time buyers into lifelong advocates.
Customer Discovery & Audience Insights
Human Centered Design, Customer Journey Mapping & UX
CRM Strategy & Lifecycle Marketing
Customer Service Systems & Operations
Community Building & Loyalty Programs
Positioning
Know exactly who you are
— and who you’re selling to.
We define how your brand shows up in the market and open the channels that move product. From direct-to-consumer to wholesale to marketplace, we build the sales channel mix that drives sustainable growth.
DTC & B2C
Wholesale & B2B
Marketplaces (Amazon, Target, and beyond)
Brand & Creator Partnerships
Performance
What gets measured, gets better.
We track the metrics that matter and use data to continuously optimize your marketing efficiency, conversion, and bottom line — so every dollar works harder.
GA4 & Google Analytics Setup & Optimization
Conversion Rate Optimization
Paid Media ROI & CPC Analysis
Customer Lifetime Value & Retention Analytics
Revenue Reporting & KPI Dashboards
Shopify Analytics & Reporting
Promotion
The right message, to the right customer, at the right moment.
We develop and execute the full marketing playbook — paid acquisition, lifecycle retention, content, and collaborations — designed to build brand equity and drive measurable revenue.
Marketing Strategy & Editorial Planning
Paid Acquisition (Meta & Google)
Retention Campaigns
Influencer & Brand Collaborations
Content Creation & Social
Brand Activations
Platform
The infrastructure to scale.
We build and optimize the operational and technical backbone your brand runs on — from systems selection to workflow automation and AI integration — so your team can move faster with less friction.
Tech Stack Audit & Roadmap
Workflow Design & Automation
Data Architecture & Reporting
AI Tools Integration
Systems & Vendor Selection
Digital Asset Management
Team
Heidi Rauch
Heidi is a founder, operator, and brand builder with over two decades of experience in women's fashion, lifestyle, wellness, and FemTech. She founded and exited Belabumbum — a globally recognized maternity and intimates brand acquired by Adore Me — and has since led growth for consumer brands across e-commerce, wholesale, and marketplace channels. Her expertise spans product development, supply chain, Shopify Plus operations, sales channel development, demand planning, and P&L ownership. She brings founder-level instincts and operator-level execution to every engagement. Heidi holds a Master's in Communications, Culture, and Technology. LinkedIn →
Christine Prefontaine
Christine has spent 20+ years helping mission-driven organizations turn strategy into action — leading design, research, stakeholder engagement, and operational build-outs for clients including Mozilla, the World Bank, IFC, and IREX. She is a skilled facilitator, systems thinker, and program architect who brings structure to complexity and helps brands move from insight to action. Christine holds a Masters in Communication and certifications in Applied Strategic Foresight and Design Sprints. LinkedIn →
Featured Projects
Gathering an Audience Around a Point of View
Fabriq Forum
Montreal’s fashion and design community had no dedicated space for candid conversations about the real economics of building a brand in the city. We created Fabriq Forum — a bilingual podcast and editorial platform that convenes designers, makers, and entrepreneurs to talk openly about what works, what doesn’t, and what it costs. If you’re building thought leadership, a content strategy, or an owned audience around a distinctive point of view, we know how to make it worth listening to. Learn more →
Taking a Menopause Brand Across the Atlantic
Become Clothing
A UK menopause clothing brand needed to scale on both sides of the Atlantic. We ran their UK business — including a QVC UK launch — while simultaneously building the U.S. playbook from scratch: Shopify operations, brand and marketing strategy, and multi-channel distribution across DTC, QVC, and wholesale. The result: 34% year-over-year revenue growth in year one, with margins improving alongside it. Learn more →
Building a Brand from Zero — and Selling It
Belabumbum
We founded a women's intimates and maternity brand from nothing — designing the product, building the supply chain, standing up e-commerce, opening wholesale channels, and growing a loyal global customer base. Then we sold it to Adore Me. If you're building something you want to scale, or someday exit, we know what that road looks like from every angle. Learn more →