CASE STUDY

E-COMMERCE • SHOPIFY MIGRATION • UX

Sprigs Wear: A better foundation for a sports accessories brand

RESULT

Successful platform migration and new Shopify site launch — with rebuilt navigation, improved UX, and a commercial foundation designed to convert and scale.

SITUATION

Sprigs had outgrown WooCommerce. The platform was limiting their ability to merchandise, optimize for conversion, and grow.

TASK

Lead a full WooCommerce to Shopify migration — and use the transition to rebuild the site’s navigation, UX, and commercial architecture.

ACTIONS

  • Scoped and managed end-to-end platform migration

  • Rebuilt site navigation for clarity and product discoverability

  • Redesigned UX across the full customer journey — landing through checkout

  • Optimized collection architecture and on-site merchandising

  • Launched new Shopify site with infrastructure built to support ongoing growth

PLATFORMS

Shopify • WooCommerce • Google Analytics

SKILLS

Platform Migration • Shopify Build & Configuration • Site Architecture • UX • Navigation Optimization • On-Site Merchandising • Conversion Optimization • Project Management

Sprigs Sport Running Armband Sleeve.jpg
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