CASE STUDY
FEMTECH • WOMEN’S HEALTH
Femmar: Rebuilding a digital platform for women’s hormonal health
RESULT
Built the website, community platform, and CRM infrastructure required for Femmar Health’s scale-up of the Natural Hormone Rebalancing Protocol.
SITUATION
Femmar is scaling the Natural Hormone Rebalancing Protocol (N-HRP™) — a nutrition-based hormonal health program for women in midlife created by Maryon Stewart, widely recognized as the pioneer of the natural menopause movement in the UK. The category demands clinical credibility, clear science communication, and systems built for long-term engagement. Their existing digital presence wasn’t ready to support growth.
TASK
Rebuild and rebrand Femmar’s digital presence and build the core systems needed to educate customers and support program participation. In parallel, coordinate a pilot cohort exploring the use of wearable biometric tracking alongside the N-HRP™ nutrition protocol.
ACTIONS
Website & Content
Rebuilt and rebranded the Femmar website on Squarespace to clearly communicate the science and educational framework behind the N-HRP™
Built a phytoestrogen-rich recipe library to support participants following the nutrition protocol
Created presentation decks and announcements for webinars to educate and engage the Femmar community
Community & CRM
Supported setup of an online community platform to foster peer engagement and ongoing interaction among women participating in the protocol
Implemented foundational CRM infrastructure to manage participant communications across a multi-month health program
Biometric Pilot Program
Supported participant recruitment for an exploratory wearable biometric pilot
Managed the customer journey and CRM for pilot participants
Compiled and delivered reporting on sleep, recovery, and metabolic signals alongside participant-reported outcomes
PLATFORMS
Squarespace • Circle Community Platform • Constant Contact
SKILLS
Digital Strategy • Website Redesign • Community Platform Development • CRM Implementation • Customer Experience • FemTech • Women’s Health Marketing • Reporting & Analytics • Biometric Data Integration
