HER
Brand strategy + Business services from menstruation through menopause.
Scope
Collaborative. Data Driven. Hands On.
Brand Identity+ Positioning
Brand strategy and marketing services for lifestyle brands in the menstruation-menopause space: FemTech, Fashion, Midlife, Wellness
Business Strategy + Execution
Solving business challenges for lifestyle brands across channels: direct to consumer, wholesale + marketplace. From sourcing, positioning, fulfillment, operations, CRM, sell through.
Let's connect to see how I can help you.
Services
Executive level experience on a fractional basis to solve your business challenges:
Product
- Design
- Sourcing/Supply Chain
- Pricing/Positioning
- Fulfillment
​
Positioning
Sales Channels + Collabs that drive awareness and traffic.
- B2C
- B2B
- Marketplace
- Affiliates
​
Promotion
Marketing Strategy
- Paid Acquisition
- Editorial Calendar
- Customer Retention
- Brand Collaborations
- Social Media/Influencers
- Content Creation
Performance
Analytics + Monitoring to optimize:
- UX
- CVR
- ROI
- CPC
- LTV
About HER
Heidi E. Rauch
Dedicated to supporting the phases of a woman’s life by helping lifestyle brands resonate with their customers from maternity through menopause. Founded and sold the maternity brand Belabumbum and worn every hat in the company. From product sourcing and launches, sales channel setup, branding, to customer acquisition and retention, I've been there and can help you solve your next business challenge.